The choice between sending a larger quantity of cheaper, fun items as lumpy mail or a smaller quantity of higher-priced items depends on your specific goals, target audience, and budget. Both approaches have their merits, and the decision should align with your overall marketing strategy and objectives. Here are some considerations for each approach:

Sending a Larger Quantity of Cheaper Fun Items:

Pros:

1. Cost-Effective: This approach allows you to reach a broader audience within your budget.
2. Volume Impact: More recipients receive your lumpy mail, potentially increasing the chances of getting noticed by a larger pool of prospects.
3. Brand Exposure: The more recipients interact with your lumpy mail, the more your brand becomes recognised in your industry.

Cons:

1. Lower Perceived Value: Cheaper items may have a lower perceived value and might not make as strong an initial impression.
2. Personalisation Challenges: Personalising each item for a large quantity of recipients can be challenging, potentially reducing the effectiveness of your outreach.

Sending a Smaller Quantity of Higher-Priced Lumpy Mail Items:

Pros:

1. Higher Perceived Value: High-quality, more expensive items can create a strong and memorable first impression.
2. Personalisation: With fewer recipients, you can invest more time and effort into personalising each lumpy mail package, making it more relevant to the individual recipient.
3. Quality Over Quantity: You may have a higher chance of engaging with decision-makers who appreciate the thought and effort put into the lumpy mail.

Cons:

1. Limited Reach: Sending high-priced items to a smaller number of recipients can limit your reach, especially if your budget is constrained.
2. Costly: This approach can be more expensive per recipient, which may not be sustainable if you have a large target audience.

To decide which approach is more beneficial, consider the following factors:

Budget: Evaluate your available budget and determine how much you can allocate to lumpy mail campaigns. This will play a significant role in your decision.

Target Audience: Consider the preferences and expectations of your target audience. Some industries and individuals may value quality and personalisation more than quantity, while others may appreciate a fun and cost-effective approach.

Campaign Goals: Define your goals clearly. If your primary goal is to get meetings with key decision-makers, a smaller quantity of higher-priced items with personalised messaging may be more effective. However, if you aim to raise overall brand awareness, a larger quantity of cheaper items could work.

Resources: Assess your team's capacity to personalise and manage the lumpy mail campaign. Personalisation can be time-consuming, so make sure you have the resources to execute it effectively.

In many cases, a combination of both approaches can be effective. You can reserve the higher-priced items for top-tier prospects or decision-makers while using the cheaper items for broader outreach. Ultimately, the key is to ensure that your lumpy mail strategy aligns with your overall marketing goals and resonates with your audience.